Job Description

DiD is looking for a Senior Strategist with a strong understanding and appreciation of the pharmaceutical and healthcare marketing space.  As a critical thinker, an inquisitive-prober, and an enthusiastic problem-solver, you thrive on uncovering the opportunities to make brands stronger.  Shaping and evolving the strategic vision, crafting ways to impact behavior change and creating meaningful value are what motivate you every day.  As someone interested in this role, we are looking for a person who is:

An Insight Developer

• Developing in-depth market, customer and competitive analyses.
• Assisting in defining audience targets, building out customer journeys, and assessing content needs.
• Recommending, leading and analyzing of independent and client-provided research as needed, extracting useful conclusions and actionable guidance.
• Analyzing and interpreting the various types of data related to pharmaceutical prescription tracking

A Collaborative Idea Generator

• Assisting in developing POVs on brand and category dynamics.
•  Understand client business needs, and how different strategies will deliver on their objectives and KPIs.
• Familiar with the strengths and weakness across a variety of communication channels and formats – from social media, digital, media and print – that make them effective.
• Collaborating with creative, media and account leaders to formulate strategies that inspire and change behaviors, molding the format and direction of work.

A Trusted Brand Advocate

• Providing leadership and guidance on brand planning efforts for assigned accounts.
• Serving as the internal team "expert" for planning and developing strategy and communications
• Is effective in a variety of presentation settings: from one-on-one, to small/large groups – engaging with peers, senior leadership, and medical professionals.
• Leading focused brain-storms, war gaming, and ideation sessions to help generate new thinking beyond current brand views

Required Knowledge and Skills

Requirements:

• Minimum 3 years of planning, strategy and related communications
• Experience within pharmaceutical and/or healthcare marketing environment
• Ability to self-manage while in a fast-paced environment
• Proven success of retention and building of account/client portfolio
• Strong communication and presentation skills

Desired Skills/Knowledge

• Familiarity and comfort interacting with a Google Analytics dashboard
• Understanding of user experience principles and consumer behavior
• Expertise with multichannel digital and social media communication channels and analytics

Additional Information

All your information will be kept confidential according to EEO guidelines.

NO STAFFING AGENCIES, PLEASE. 

Company Description

We are an independent advertising agency.

We create work that speaks for itself. With decades of experience in the health and wellness space, we transform the complicated into simple, powerful stories that are understood by HCPs and patients alike. Our teams deliver projects on time, within budget, and with creative that moves audiences.

As a five time winner of "Best Places to Work in PA,” we pride ourselves on our open culture, strong client work, commitment to career development and work/life balance. That’s the DiD way.