Elyse Cole
Managing Partner
Strategy & Strategic Services

As a former archeologist with a focus on paleopathology, Elyse has always been interested in the impact of peoples’ choices on a population’s health. Now, instead of reporting on ancient cultures, she helps brands proactively change the dynamics of various disease states by assessing their opportunities, risks, and costs.

In her 20+ years of experience on both the agency and client sides of healthcare and pharmaceutical marketing, Elyse has led many strategic planning initiatives, including brand development, product launches, integrated omni-channel communications, personal/nonpersonal promotion, and life-cycle management, including Rx-to-OTC switch. Using actionable consumer insights, Elyse and her team help clients find the unique brand promise that will resonate most with targets and motivate the greatest behavior change.