Rick Sannem
Founding Partner

Rick developed his style of leadership through his military experience as an officer in Operation Desert Storm; listen, have a strategy you can adjust on the fly, and never to ask someone to do something you wouldn’t do yourself. This approach naturally fosters strong relationships not just within DiD, but with our clients.

For the last 30 years, his leadership has helped companies like Procter & Gamble, Johnson & Johnson, and many other forward-thinking companies get their brands to the next level by uncovering unmet needs along a consumer's healthcare journey. He uses his passion for creative and strategy to encourage healthcare brands to grab unique opportunities that help their customers and their business results.